Sunday 20 November 2016

Using Dynamic Tag Manager in AEM

You can integrate Adobe Experience Manager (AEM) with Adobe Marketing Cloud Activation Core Services (formerly named Dynamic Tag Management). Activation is an Adobe Marketing Cloud Core Service that allows a digital marketer to manage Adobe and third-party tags used for tracking or other analytics purposes. It is done through client-side scripting that injects tag related code throughout the pages of the site. 
You define rules in the Activation web client, as shown in this illustration. 

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